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Jan De Merlier

28 January 2021

Go-To-Business: Sometimes all you need is a good crisis

Did you know it took 80 years for the winglet to go from invention to first commercial use! All it

Business Development,  prerequisites

4 January 2021

Bye 2020!

2020 has been special in many ways. While also the world of advanced materials was obviously

Uncategorised

4 February 2020

Business Development vs. Sales: The Confusion

The confusion Hundreds of blogs have been written to explain the difference between business

Advanced materials,  Business Development

13 December 2019

Go-to-Business: The Counterforces

The last blog in our series of go-to-market challenges for advanced materials. In previous blogs

Advanced materials,  go-to-market

8 November 2019

Go-to-Business: The Hurdles

The next blog in our series of go-to-market challenges for advanced materials – The hurdles. In a

Advanced materials,  go-to-market 1

21 October 2019

Go-to-Business: The Prerequisites

In a previous blog we touched upon the challenges of getting advanced materials to market. You can

Advanced materials,  go-to-market prerequisites

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