The Venturi Tribe

Driving Market Adoption of Advanced Material Technologies

  • 5
    The Venturi Tribe was by far one of the best performing business development/consulting companies we worked with over the past years. They were able to dig into a specific market segment and obtain an in-depth understanding of its potentials and challenges in go-to-market, in a short time frame." Chief Commercial Officer
    Catalysts – Apeiron Synthesis
  • 5
    In a strong tech-push ecosystem, such as research driven consortia, the insight in market dynamics provided by The Venturi Tribe is highly appreciated by industrial partners and helps to identify and select relevant potential business cases. Flexible and hands-on approach
    Smart Textiles – Saxion
  • 5
    Working with The Venturi Tribe was a breath of fresh air after previous consulting companies or market analysis agencies. Instead of buzzwords and long empty sentences, you get a clear triage of the market: where to go and where to stay away (for now). They even managed to answer all the in depth questions R&D had, We were truly impressed.
    Biomaterials – Rousselot
  • 5
    “As a biorefinery technology platform, BioCon is actively scouting the best market opportunities for our products. The Venturi Tribe helped us to (re)focus our attention in this complex ecosystem. We especially appreciated their bottom-up analysis, combining insights from a lot of individual key players, to reach an overall view on market challenges, trends, and opportunities, yet with sufficient detail and specificity to make it practical.”
    Biocon – KU Leuven
    KU Leuven


We Drive Market Adoption of Sustainable Material Technologies and Can Help you With


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Our Latest Blogs


Is mechanochemistry set to disrupt chemical manufacturing?

Is mechanochemistry set to disrupt chemical manufacturing?

By Jan De Merlier  / 23 February 2023
Three years ago, the International Union of Pure and Applied Chemistry (IUPAC) published a list of ten chemical innovations that...
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Go-To-Business: Sometimes all you need is a good crisis

Go-To-Business: Sometimes all you need is a good crisis

By Jan De Merlier  / 28 January 2021
Did you know it took 80 years for the winglet to go from invention to first commercial use! All it...
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Bye 2020!

Bye 2020!

By Jan De Merlier  / 4 January 2021
2020 has been special in many ways. While also the world of advanced materials was obviously impacted, the appetite of...
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Business Development vs. Sales: The Confusion

Business Development vs. Sales: The Confusion

By Jan De Merlier  / 4 February 2020
The confusion Hundreds of blogs have been written to explain the difference between business development and sales and yet the...
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Go-to-Business: The Counterforces

Go-to-Business: The Counterforces

By Jan De Merlier  / 13 December 2019
The last blog in our series of go-to-market challenges for advanced materials. In previous blogs we described the prerequisites and...
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Go-to-Business: The Hurdles

Go-to-Business: The Hurdles

By Jan De Merlier  / 8 November 2019
The next blog in our series of go-to-market challenges for advanced materials – The hurdles. In a previous blog we...
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Go-to-Business: The Prerequisites

Go-to-Business: The Prerequisites

By Jan De Merlier  / 21 October 2019
In a previous blog we touched upon the challenges of getting advanced materials to market. You can read the blog...
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DDT and its parallels with plastics

DDT and its parallels with plastics

By Jan De Merlier  / 5 September 2019
Did you know that the use of DDT has lead to the eradication of malaria and significant reduction of typhus...
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Go-To-Business: The Challenges

Go-To-Business: The Challenges

By Jan De Merlier  / 23 July 2019
20 years! This has been the benchmark for time-to-business of new materials. From Teflon over Velcro to diamond like carbon...
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Microplastics? How about PFCs accumulating in every living being?

Microplastics? How about PFCs accumulating in every living being?

By Jan De Merlier  / 7 April 2019
Microplastics? How about PFCs accumulating in every living being? Photo by Alexandra Gorn on Unsplash While recently we all got concerned about microplastics...
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