The Venturi Tribe

Driving Market Adoption of Advanced Material Technologies

  • 5
    In a strong tech-push ecosystem, such as research driven consortia, the insight in market dynamics provided by The Venturi Tribe is highly appreciated by industrial partners and helps to identify and select relevant potential business cases. Flexible and hands-on approach
    Smart Textiles – Saxion
  • 5
    Working with The Venturi Tribe was a breath of fresh air after previous consulting companies or market analysis agencies. Instead of buzzwords and long empty sentences, you get a clear triage of the market: where to go and where to stay away (for now). They even managed to answer all the in depth questions R&D had, We were truly impressed.
    Biomaterials – Rousselot
  • 5
    “As a biorefinery technology platform, BioCon is actively scouting the best market opportunities for our products. The Venturi Tribe helped us to (re)focus our attention in this complex ecosystem. We especially appreciated their bottom-up analysis, combining insights from a lot of individual key players, to reach an overall view on market challenges, trends, and opportunities, yet with sufficient detail and specificity to make it practical.”
    Biocon – KU Leuven
    KU Leuven


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Our Latest Blogs


Bye 2020!

Bye 2020!

By Jan De Merlier  / 4 January 2021
2020 has been special in many ways. While also the world of advanced materials was obviously impacted, the appetite of...
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Business Development vs. Sales: The Confusion

Business Development vs. Sales: The Confusion

By Jan De Merlier  / 4 February 2020
The confusion Hundreds of blogs have been written to explain the difference between business development and sales and yet the...
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Go-to-Business of Advanced Materials: The Counterforces

Go-to-Business of Advanced Materials: The Counterforces

By Jan De Merlier  / 13 December 2019
The last blog in our series of go-to-market challenges for advanced materials. In previous blogs we described the prerequisites and...
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Go-to-Business of Advanced Materials: The Hurdles

Go-to-Business of Advanced Materials: The Hurdles

By Jan De Merlier  / 8 November 2019
The next blog in our series of go-to-market challenges for advanced materials – The hurdles. In a previous blog we...
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Go-to-Business of Advanced Materials: The Prerequisites

Go-to-Business of Advanced Materials: The Prerequisites

By Jan De Merlier  / 21 October 2019
In a previous blog we touched upon the challenges of getting advanced materials to market. You can read the blog...
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DDT and its parallels with plastics

DDT and its parallels with plastics

By Jan De Merlier  / 5 September 2019
Did you know that the use of DDT has lead to the eradication of malaria and significant reduction of typhus...
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20 years! This has been the benchmark for time to business of new materials.

20 years! This has been the benchmark for time to business of new materials.

By Jan De Merlier  / 23 July 2019
From Teflon over Velcro to diamond like carbon coatings, every time it took about this time span to finally become...
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Microplastics? How about PFCs accumulating in every living being?

Microplastics? How about PFCs accumulating in every living being?

By Jan De Merlier  / 7 April 2019
Microplastics? How about PFCs accumulating in every living being? Photo by Alexandra Gorn on Unsplash While recently we all got concerned about microplastics...
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About plastics . . . bio isn’t always as bio as you think

About plastics . . . bio isn’t always as bio as you think

By Jan De Merlier  / 7 March 2019
About plastics . . . bio isn’t always as bio as you think The plastic soup is a hot topic...
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